CCAC
Adobe Creative Suite, WIX, Figma
The Chicago Central Area Committee needed a fresh identity that matched their civic leadership role. Through collaborative strategy sessions, we developed a visual system that balances stakeholder input with forward-thinking design.
Deliverables:
Brand Mark
Brand Guidelines
Marketing Collateral
Website
The Process: Research and stakeholder interviews identified key brand opportunities. Collaborative workshops with leadership defined strategy, narrative and brand personality.  


Finding True North: The brand mark draws from Chicago's compass motif found at the intersection of State and Madison—the city's zero-zero point. This symbol captures CCAC's central role in guiding Chicago's future development.




The Impact: A unified identity that speaks directly to the city while reinforcing CCAC's position as a civic leader.