hate // memories -
Tobias Dray ft. CIKI
Adobe Aftereffects, Premiere, Illustrator
A 30-second motion design piece set to hate//memories by Tobias Dray ft. CIKI. The project explores rhythm, type composition, and multilingual design to reflect the layered atmosphere of the track.
Deliverable:
Short form lyric video
 Process by Design: I focused on translating the song’s shifting tone into typography and motion, using multiple languages to push the design in different visual directions. The result is a video that mirrors the music’s mood and complexity while treating type as both sound and image.